{
  "version": 1,
  "updated": "2026-10-07",
  "name": "UP FOREVER",
  "alternate_name": "UPFOREVER",
  "url": "https://upforever.world/",
  "tagline": "HERE. NOW.",
  "description": "UP FOREVER is a clothing brand shaped by club culture and rap culture. The first capsule is in development. Join the list for release updates and studio notes.",
  "instagram": "https://www.instagram.com/upforever.us/",
  "logo": "https://upforever.world/assets/favicon.svg",
  "image": "https://upforever.world/assets/og.png?v=20260816c",
  "image_alt": "UP FOREVER in cream on charcoal, with a single red rule",
  "status": {
    "capsule": "in development",
    "store": "closed",
    "purchases_available": false,
    "public_catalog_available": false,
    "release_date": null,
    "prices": null,
    "shipping_dates": null,
    "signup": "optional",
    "signup_url": "https://upforever.world/#list",
    "signup_purpose": "UP FOREVER release updates and studio notes",
    "signup_effect": "Joins the mailing list. No account, product reservation, guaranteed release date, unlocked catalog, or order is created."
  },
  "sources": [
    {
      "url": "https://upforever.world/",
      "purpose": "Brand identity, current capsule and store status, optional signup"
    },
    {
      "url": "https://upforever.world/legal",
      "purpose": "Terms, privacy, email consent and contact information"
    },
    {
      "url": "https://upforever.world/policies",
      "purpose": "Closed-store status and future purchase policies"
    },
    {
      "url": "https://www.instagram.com/upforever.us/",
      "purpose": "Official public Instagram profile, linked by the homepage"
    }
  ],
  "resource_type": "public_brand_facts",
  "canonical_resource": "https://upforever.world/.well-known/brand.json",
  "privacy": {
    "contains_subscriber_data": false,
    "contains_order_data": false,
    "contains_credentials": false,
    "new_tracking_added": false
  },
  "terms_url": "https://upforever.world/legal#terms",
  "privacy_url": "https://upforever.world/legal#privacy",
  "contact_url": "https://upforever.world/legal#contact",
  "published_status_scope": "Current signup landing only; older artwork and technical files are not active product offers.",
  "not_published_on_landing": [
    "owner identity",
    "founder identity",
    "parent company",
    "manufacturing location",
    "supplier list",
    "physical sample approval"
  ]
}